WELShift In the News - Article Detail


Yugo Budget & Mercedes Taste - The Boomers Senior Housing Conundrum – Part 1 11/28/2012 Some workable, simple, viable ideas on how to crack this problem . . .

by Steve Moran, SeniorHousingForum.net


I have written a number of articles about the escalating gap between what aging boomers want/expect and what they can afford. In truth, it is a problem that goes way beyond senior housing; it’s a problem that threatens to implode the federal budget in the coming years.


Because it’s an issue I am passionate about, I am always on the lookout for people who are thinking about, and working on this problem; people who have ideas as to how we can find a way to create a senior housing community on a Yugo* budget and where seniors can live a Mercedes lifestyle.


A few weeks ago someone in the industry (sorry I forgot who, or I would give credit) told me to go Google some guy named Jeff Petty and SHIFT "Senior Health and Housing Initiative for Transformation", because he has some workable, simple, viable ideas on how to crack this problem. I found him and last week we had a fascinating conversation.


The Challenges

Jeff is the CEO of Wesley Enhanced Living, a not-for-profit faith based, CCRC operator in Pennsylvania. They provide senior living services to more than 1,200 residents in 9 communities. He has a burning passion for solving the cost problem. Here is how he sees the problem:



The broad goals of the SHIFT concept include the following:


SHIFT does not yet exist in real life. There is a huge resistance because it is different. The second installment will outline the specifics of what SHIFT would look like in real life and how it would be paid for.


* In case you don’t remember, the Yugo is often referred to as the “Worst Car Ever Made”.  Jokes abound such as: Why does the Yugo
       have a rear-window defroster? So you can keep your hands warm while you push it...